Trademark Overview

Trademarks distinguish the source of a product or service from those of others. The Oblon Trademark team has experience from all sides of the issues—from conducting trademark searches and clearance, to protection of trademarks and initiating and defending against trademark and related infringement lawsuits. Our clients range from small to large entities and involve diverse industries. Some of the Oblon trademark attorneys started out as Trademark Examining Attorneys at the U.S. Patent and Trademark Office (USPTO).

Screening, Clearance, and Registration before the Trademark Trial and Appeal Board

We have extensive experience in reviewing searches, filing and prosecuting applications to registration, maintaining registrations, recording registrations with U.S. Customs to prevent entry of counterfeit products, licensing, domestic and international trademark portfolio management, and counseling clients on branding strategies. We frequently handle Internet domain-name issues and disputes (through UDRP and ACPA), as well as other Internet trademark issues.

The Oblon Trademark team has extensive experience before the TTAB with respect to Ex parte appeals of refusals to register, and Opposition and Cancellation proceedings.


Through litigation in state, federal, and appellate courts, Oblon assists clients in protecting, enforcing, and defending their IP rights. Areas of expertise include trademark infringement, trade dress, copyrights, unfair competition, and false advertising.

International Representation

We work with associates throughout the world to protect and enforce the trademark rights of our clients. By actively participating in various organizations, including the International Trademark Association (INTA), the American Intellectual Property Law Association (AIPLA), the American Bar Association Section of Intellectual Property Law (ABA IPL), and the Intellectual Property Owners Association (IPO), the Oblon Trademark team members create and maintain contacts with a worldwide network of associates. This enables us to identify and work with those associates who can provide quality services at reasonable prices.