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Articles
Victoria's Secret and the Ever Elusive Dilution Doctrine

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Title:Victoria's Secret and the Ever Elusive Dilution Doctrine
Date:Apr 2003
Author(s):Jonathan Hudis
Practice(s):Trademark Practice
PDF File:

Owners of famous trademarks have a heavier burden in keeping small players at bay now that the U.S. Supreme Court has held that trademark owners must prove actual dilution in order to prevail under the Federal Trademark Dilution Act of 1996.